In the late 70's and the early 80's women's golf apparel seemed to be boring. It was all about covering skin and lady professional golfers wore long baggy pants, long sleeves and seemed to cover up their arms and legs. It was nothing worth remembering and perhaps there was little emphasis on fashion for women's golf apparel.
Thanks to the new sports super brands like Adidas and Nike, today women's golf apparel is not just sexy, it is downright functional. Though we will not see professional golfers immodestly dressed in sports bras and tights, their apparel these days show the contour of the women. They are also made of fabric that is scientifically researched to dissipate sweat and making the apparel lighter and even aerodynamic as well.
I think that because there are more lady golfers these days than there was twenty years ago, and that a lot of professional lady golfers are from different parts of the world, women's golf apparel have begun to look trendier. There are vibrant colors, elegant combinations and blends, some of which are fitted to the player who endorses the brand. We have to thank the likes of Annika Soremsten, Lorena Ochoa, Michelle Wie, and Grace Park who have contributed to the appeal of women's professional golf. They have in their own ways made golf hip and cool. Some golfers like Annika and Lorena have become endorsers for Rolex, raising the stature of ladies golf to almost a legendary status. [Read more...]
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